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Woolrich is the oldest clothing company in America and is one of the most easily recognizable brands in the outdoor clothing industry. Its strength and popularity is based on tradition and a classic American aesthetic which is timeless but nevertheless needs to be refreshed every season. Wool is, of course, the fiber of choice but I introduced a variety of wool blends to offer sweaters which had a softer hand than the traditional Woolrich woollie and were easier to care for. 

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